Pricing Woes Sink A&P's Q3

A&P couldn't promote itself out of the recession. The retailer last week swore off its previous pricing practices, saying it chased too many vendor promotions providing too little return. Ineffective pricing programs amid deflation and a sluggish economy were at the heart of a 5.8% decline in comparable-store sales during the fiscal third quarter, officials said last week. The financial

MONTVALE, N.J. — A&P couldn't promote itself out of the recession.

The retailer last week swore off its previous pricing practices, saying it chased too many vendor promotions providing too little return. Ineffective pricing programs — amid deflation and a sluggish economy — were at the heart of a 5.8% decline in comparable-store sales during the fiscal third quarter, officials said last week.

The financial results for the quarter, which ended Dec. 5, included a los

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TAGS: Marketing