Print Ads Decline

As print media suffers under the weight of the current recession, some supermarket operators are taking notice and shifting more of their ad spending to other media. For example, Associated Food Stores of Salt Lake City is reducing its reliance on print ads, according to Dick King, vice president. We've found newspaper print advertising is not as effective as it has traditionally been, because newspaper

As print media suffers under the weight of the current recession, some supermarket operators are taking notice and shifting more of their ad spending to other media.

For example, Associated Food Stores of Salt Lake City is reducing its reliance on print ads, according to Dick King, vice president.

“We've found newspaper print advertising is not as effective as it has traditionally been, because newspaper subscriptions are down and the younger demographic does not read newspape

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TAGS: Marketing