Professor Suggests Strategies for Independents

LAS VEGAS -- Independent retailers must be more responsive to and empathetic with the needs of their customers to get them to become more engaged with their supermarket, Dr. Richard George, professor of food marketing at St. Joseph's University, Philadelphia, told Tuesday's general session of the National Grocers Association annual convention here.

LAS VEGAS -- Independent retailers must be more responsive to and empathetic with the needs of their customers to get them to become more engaged with their supermarket, Dr. Richard George, professor of food marketing at St. Joseph's University, Philadelphia, told Tuesday's general session of the National Grocers Association annual convention here. "You have significant opportunities to improve the customer-service experience and to make your stores special," he said. His sug

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