Profits Drop, But New Pricing Effective: Safeway

Safeway said yesterday that, despite lower overall financial results, it is seeing "dramatic improvements" in sales among consumers who are not regular high-volume shoppers in three of the four U.S. markets in which it has launched its lower-price campaigns.

PLEASANTON, Calif. — Safeway here said yesterday that, despite lower overall financial results, it is seeing "dramatic improvements" in sales among consumers who are not regular high-volume shoppers in three of the four U.S. markets in which it has launched its lower-price campaigns.

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