Promotions Return at Winn-Dixie

JACKSONVILLE, Fla. Winn-Dixie Stores here plans to become more promotional in an effort to drive sales and market share a strategy that had previously backfired, but one the chain is now forced to pursue, analysts said. The company is adopting its more aggressive position following disappointing results for its fourth fiscal quarter, when identical-store sales fell 5.2%, including a 4.2% decline in

JACKSONVILLE, Fla. — Winn-Dixie Stores here plans to become more promotional in an effort to drive sales and market share — a strategy that had previously backfired, but one the chain is now forced to pursue, analysts said.

The company is adopting its more aggressive position following disappointing results for its fourth fiscal quarter, when identical-store sales fell 5.2%, including a 4.2% decline in

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TAGS: Marketing