Promotions Stanch Food Lion Sales Decline

BRUSSELS Sales trends at Food Lion are improving since the chain began strengthening its emphasis on EDLP in the second quarter, supplemented with traffic-building promotions late in the third quarter, executives of Delhaize Group, the chain's parent company, said here last week. Achieving greater price competitiveness is the key lever to accelerate revenue growth, Pierre-Oliver Beckers, president

BRUSSELS — Sales trends at Food Lion are improving since the chain began strengthening its emphasis on EDLP in the second quarter, supplemented with traffic-building promotions late in the third quarter, executives of Delhaize Group, the chain's parent company, said here last week.

“Achieving greater price competitiveness is the key lever to accelerate revenue growth,” Pierre-Oliver Beckers, president and chief executive officer, Delhaize Group, told investors during a conferen

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