From left Mark Irby of Publix Tim Massa of Kroger and Michael Sansolo of the CocaCola Retailing Research Council Photo by Greg CohenProView Events

From left: Mark Irby of Publix, Tim Massa of Kroger and Michael Sansolo of the Coca-Cola Retailing Research Council. (Photo by Greg Cohen/ProView Events)

Publix, Kroger Cite Social Media Challenges, Opportunities

ORLANDO, Fla. — Having a corporate presence on social media presents challenges not only in terms of training those employees who post on behalf of the company, but also in making sure that those agents have access to accurate and appropriate content to respond to customers.

That was one of the learnings shared by Mark Irby, vice president of marketing at

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