Ralphs Revamps Pricing

Ralphs Revamps Pricing

COMPTON, Calif. — Ralphs Grocery Co. here said last week it has discontinued offering double coupons and converted thousands of prices to everyday-low levels at its 248 stores in Southern California.

Although other divisions of Cincinnati-based Kroger Co. have introduced similar programs, “Ralphs is one of the largest divisions to make this kind of investment in lower prices,” Kendra Doy

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