Ralphs Revamps Promotions

Ralphs Grocery Co., a division of Kroger Co., Cincinnati, introduced a better way to save last week to customers at its Southern California stores. The chain said it was lowering prices on thousands of items, though it will continue to offer in-store and advertised specials; it also said it was introducing a Ralphs Rewards card that will enable customers to earn cash rebates four

COMPTON, Calif. — Ralphs Grocery Co. here, a division of Kroger Co., Cincinnati, introduced “a better way to save” last week to customers at its Southern California stores.

The chain said it was lowering prices on thousands of items, though it will continue to offer in-store and advertised specials; it also said it was introducing a Ralphs Rewards card that will enable customers to earn cash rebates four times a year.

Ralphs also announced a change in its double-coupon policy.

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