Ralphs Rolls Out EDLP

COMPTON, Calif. — Ralphs here said it is introducing an everyday-low-pricing program at its Southern California stores, effective Wednesday, in a campaign touting "real low prices."

"We heard from our customers that they want everyday low prices at every store, so we're investing in lower prices chainwide," Kendra Doyel, group vice president, government and public affairs, told SN Tuesday.

Although other Kroger d

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