Real-Time Marketing

Food retailers build digital loyalty behind speed and service

As Richard Braddock sees it, customer loyalty is every bit as important on the Internet as it is in the real world — and is his case, a little more so.

Braddock, chairman and chief executive officer of FreshDirect, the New York-based Internet grocer, believes that the key to his company's improvement was a matter of not only getting logistics and product selection right, but overlaying that with a brand of customer service that works for the Internet as well.

According to Brad

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TAGS: Marketing