Report: Private Label Could Erode National-Brand Sales

As major retailers increase their store-brand focus, their efforts could help catapult private label to an unprecedented 24% dollar share by 2016 and result in $55 billion in annual sales going from national brands to private label, according to a McKinsey & Co. report to be discussed tomorrow at the Private Label Manufacturers Association’s annual trade show.

CHICAGO — As major retailers increase their store-brand focus, their efforts could help catapult private label to an unprecedented 24% dollar share by 2016 and result in $55 billion in annual sales going from national brands to private label, according to a McKinsey & Co. report to be discussed tomorrow at the Private Label Manufacturers Association’s annual trade show here. “New World of Brands: The Next Wave of Private Label” studied the private-label initiatives of more than 70 retaile

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