Retailers With ‘Cult Appeal’ Let Shoppers Do the Talking

“Cult brands tend to be regional geographic brands that have been around a long time and the consumer has a fondness for. They are names people grew up with, and they know what those brands deliver to them." — Bill McClinton, SVP, licensing, Global Icons

There isn’t any one thing that makes people fall in love with a food store. Though an attraction to food in the first place helps.

For New Yorker Taryn Cooper, Trader Joe’s became a particularly special place because its s

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