Retailers Encourage Gift-Card Spending

BENTONVILLE, Ark. -- Wal-Mart Stores here has launched a TV advertising campaign to encourage consumers to spend the gift cards they received for Christmas right away -- which would allow the retailer to realize the revenues from the cards in the current fiscal year, according to reports.

BENTONVILLE, Ark. -- Wal-Mart Stores here has launched a TV advertising campaign to encourage consumers to spend the gift cards they received for Christmas right away -- which would allow the retailer to realize the revenues from the cards in the current fiscal year, according to reports. Accounting rules prohibit retailers from recognizing gift-card sales until they are actually redeemed for merchandise. Wal-Mart, whose current fiscal year ends in January, has been running p

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