Retailers Expand Tests of Curbside Pickup Model

Retailers Expand Tests of Curbside Pickup Model

"With a dedicated drive-through area and dedicated employees bringing it out to the car, the time equation is being addressed in a more meaningful way.” — Neil Stern, senior partner at McMillan Doolittle

CHELMSFORD, Mass. — Customers at the Stop & Shop supermarket here might not know it, but their store offers a mode of shopping that is currently all the rage in Europe.

The store offers a service that has been around for almost as long as the Internet — order your groceries online, pick them up at the store — but Stop & Shop and an increasing number of European retailers have improved upon that by adding a dedicated drive-up area alongside the store

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