Retailers Seek Value Past Price

Perhaps the most lasting effect of the economic downturn has been the creation of a class of food shoppers whose definition of value extends well beyond price and who are challenging retailers to adjust to their demands on the fly. For these shoppers, price is still paramount but nearly irrelevant if not woven into an experience also providing sufficient levels of service, selection and convenience.

Perhaps the most lasting effect of the economic downturn has been the creation of a class of food shoppers whose definition of value extends well beyond price — and who are challenging retailers to adjust to their demands on the fly.

For these shoppers, price is still paramount — but nearly irrelevant if not woven into an experience also providing sufficient levels of service, selection and convenience.

“It seems like the notion of value over the last couple of years has taken

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TAGS: Marketing