RETHINKING THE PIG

For the past 60 years Piggly Wiggly has been a big name in the small towns of South Carolina. But The Pig, as it is affectionately known, is getting gussied up. With the opening last month of an experimental new store in an upscale development in Myrtle Beach, S.C., Piggly Wiggly Carolina Co. has taken a step in a new direction. We are sticking our neck out, but it makes sense, said David Schools,

For the past 60 years Piggly Wiggly has been a big name in the small towns of South Carolina. But The Pig, as it is affectionately known, is getting gussied up.

With the opening last month of an experimental new store in an upscale development in Myrtle Beach, S.C., Piggly Wiggly Carolina Co. has taken a step in a new direction.

“We are sticking our neck out, but it makes sense,” said D

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