Riesbeck's Allows Bigger Price Gap With Wal-Mart

LAS VEGAS Riesbeck's Food Markets, St. Clairsville, Ohio, has increased its price gap with Wal-Mart over the past two years while still maintaining an EDLP program that also features ad specials. Speaking at a workshop during the National Grocers Association's annual convention here this month, Leo Braido, director of sales, marketing and store management, said the chain had maintained a gap of between

LAS VEGAS — Riesbeck's Food Markets, St. Clairsville, Ohio, has increased its price gap with Wal-Mart over the past two years while still maintaining an EDLP program that also features ad specials.

Speaking at a workshop during the National Grocers Association's annual convention here this month, Leo Braido, director of sales, marketing and store management, said the chain had maintained a gap of between 6% and 10% with Wal-Mart, “but some prices were running too close to paral

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