Rising Prices Impact Behavior: Study

About one-fourth (24%) of consumers would shop for groceries at a cheaper store than they do today if food prices continue to rise, according to a survey released by Citigroup Global Markets here last week. The study revealed that about 12% of consumers said that in the past year they have already begun shopping at cheaper stores. The survey was conducted online in Washington state and Texas,

NEW YORK — About one-fourth (24%) of consumers would shop for groceries at a cheaper store than they do today if food prices continue to rise, according to a survey released by Citigroup Global Markets here last week.

The study revealed that about 12% of consumers said that in the past year they have already begun shopping at cheaper stores.

The survey was conducted online in Washington state and Texas, where the three largest supermarket companies (Kroger, Safeway and

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