Rising Prices Impact Behavior: Study

About one-fourth (24%) of consumers would shop for groceries at a cheaper store than they do today if food prices continue to rise, according to a survey released by Citigroup Global Markets here last week. The study revealed that about 12% of consumers said that in the past year they have already begun shopping at cheaper stores. The survey was conducted online in Washington state and Texas,

NEW YORK — About one-fourth (24%) of consumers would shop for groceries at a cheaper store than they do today if food prices continue to rise, according to a survey released by Citigroup Global Markets here last week.

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