Roundy's Adjusts Pricing, Promotions

Roundy's Adjusts Pricing, Promotions

“Roundy’s management continues to execute extremely well, but the environment will remain very challenging for the foreseeable future.” — Karen Short, analyst, BMO Capital Markets

MILWAUKEE — Roundy’s Supermarkets here said it intends to accelerate its pricing and promotional programs in the face of increased competitive levels in its core markets here and in Minneapolis — a move analysts believe could take some time to have a significant impact.

According to Robert A. Mariano, chairman, president and chief executive officer, the decision to be more promotional follows a number of

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