Roundy's CEO Touts Store Brands in New Ads

Roundy's has launched a new ad campaign touting the quality of its private-label lines featuring Bob Mariano, chairman and chief executive officer — or simply Chairman Bob, as he's called in the ads.

MILWAUKEE — Roundy's here has launched a new ad campaign touting the quality of its private-label lines featuring Bob Mariano, chairman and chief executive officer — or simply Chairman Bob, as he's called in the ads. The company began airing three TV spots Monday in Minnesota and yesterday in Wisconsin in which Chairman Bob and his "Bobtourage" — actors portraying three corporate executives and a chef — tour an orange grove, a potato chip factory and an ice cream plant, with narration that in

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