Safeway Cites Just for U Gains

PLEASANTON, Calif. — Safeway here said customers accounting for about 40% of its total sales have registered for its Just for U program, with about 25% of those customers actually using the digital program on a regular basis.

The company said Just for U, which offers personalized offers to customers, has between 1.1 million and 1.2 million regular users.

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