Safeway Eyes Smaller Format as Competitive Weapon

Safeway is prepared to open smaller-format stores if Tesco's Fresh & Easy concept proves to be a winner with consumers, Steve Burd, chairman, president and chief executive officer, said at an investor conference last week. If the small-store format works, we think we could do that, and probably do it more effectively [than Tesco], simply because we're a well-known brand in the market,

BOSTON — Safeway is prepared to open smaller-format stores if Tesco's Fresh & Easy concept proves to be a winner with consumers, Steve Burd, chairman, president and chief executive officer, said at an investor conference here last week.

“If the small-store format works, we think we could do that, and probably do it more effectively [than Tesco], simply because we're a well-known brand in the market,” he said.

Pleasanton, Calif.-based Safeway is the latest food retai

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