Safeway Plans Chainwide Rollout of 'Just for U'

PLEASANTON, Calif. — Safeway here plans to go chainwide by the end of the year with "Just for U," its online program offering consumers personalized pricing based on their shopping history, Steve Burd, chairman, president and chief executive officer, told shareholders at the company's annual meeting here Thursday.

PLEASANTON, Calif. — Safeway here plans to go chainwide by the end of the year with "Just for U," its online program offering consumers personalized pricing based on their shopping history, Steve Burd, chairman, president and chief executive officer, told shareholders at the company's annual meeting here Thursday.

The program has been available "in what you might call model 1.0," Burd said, in the chain's Hawaii

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