Safeway Plans to Test New Format in 2008

Safeway said last week it plans to introduce three new growth vehicles to drive earnings in 2008, including experimenting with a new store format. Steve Burd, chairman, president and chief executive officer, did not specify what the new format will be, but published reports last week said Safeway was seeking up to five relatively small locations measuring about 20,000 square feet

PLEASANTON, Calif. — Safeway said last week it plans to introduce three new growth vehicles to drive earnings in 2008, including experimenting with a new store format.

Steve Burd, chairman, president and chief executive officer, did not specify what the new format will be, but published reports last week said Safeway was seeking up to five relatively small locations — measuring about 20,000 square feet — in the San Jose, Calif., area.

“We've looked at at least three for

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