Safeway’s Campaign Promise

PLEASANTON, Calif. As it worked to achieve price parity with its conventional competitors last year, Safeway launched a simultaneous marketing campaign to boost foot traffic at its stores a campaign Safeway calls Speaking at the chain's annual investor conference here, Steve Burd, chairman, president and chief executive officer, said the campaign initially resulted in dramatic volume changes in a

PLEASANTON, Calif. — As it worked to achieve price parity with its conventional competitors last year, Safeway launched a simultaneous marketing campaign to boost foot traffic at its stores — a campaign Safeway calls “Promise.”

Speaking at the chain's annual investor conference here, Steve Burd, chairman, president and chief executive officer, sa

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