Safeway Sales Trends Improve

PLEASANTON, Calif. — Safeway said its price reductions, private-brand sales and targeted marketing programs resulted in improving trends late in the fourth quarter of 2010 that have continued through the first 7 weeks of the first quarter. Net income for the 16-week quarter that ended Jan. 1 was $229.6 million, compared with a loss of $1.6 billion a year ago that included a non-cash goodwill impairment

PLEASANTON, Calif. — Safeway said its price reductions, private-brand sales and targeted marketing programs resulted in improving trends late in the fourth quarter of 2010 “that have continued through the first 7½ weeks of the first quarter.”

Net income for the 16-week quarter that ended Jan. 1 was $229.6 million, compared with a loss of $1.6 billion a year ago that included a non-cash goodwill impairment charge

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