Safeway Sees Private-Label Surge

Safeway said last week that growth in corporate-brand sales is outpacing growth in national brands by a factor of 4 to 1 storewide and 6 to 1 in the center of the store the strongest evidence that consumers are trading down and looking for value, Steve Burd, chairman, president and chief executive officer, said in a conference call to discuss first-quarter earnings. The growth

PLEASANTON, Calif. — Safeway here said last week that growth in corporate-brand sales is outpacing growth in national brands by a factor of 4 to 1 storewide and 6 to 1 in the center of the store — “the strongest evidence that consumers are trading down and looking for value,” Steve Burd, chairman, president and chief executive officer, said in a conference call to discuss first-quarter earnings.

The growth rates of national and corporate brands were about equal a year ago, he s

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