Safeway Touts 'Stealth Pricing' Advantage

PLEASANTON, Calif. Safeway here said last week its Just for U digital marketing platform gives it the ability to offer stealth pricing that falls below competitors' radar. We believe we can nullify the effect of competition because what we do will be mostly invisible to other retailers, giving us more flexibility on price than anyone we compete with and doing so on a more personalized basis, Steve

PLEASANTON, Calif.Safeway here said last week its “Just for U” digital marketing platform gives it the ability to offer “stealth pricing” that falls below competitors' radar.

“We

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