Save-A-Lot Consolidates Its Private-Label Portfolio

Save-A-Lot is launching a major private-label initiative based on a better understanding of its shoppers, who are largely lower-income families. The two-year program calls for consolidating Save-A-Lot's line of exclusive brands, developing more health-oriented products, and aggressively marketing the image and price advantage of its products. We're going to be more consumer-centric by

PHILADELPHIA — Save-A-Lot is launching a major private-label initiative based on a better understanding of its shoppers, who are largely lower-income families.

The two-year program calls for consolidating Save-A-Lot's line of “exclusive brands,” developing more health-oriented products, and aggressively marketing the image and price advantage of its products.

“We're going to be more consumer-centric by understanding our consumers' wants and needs. That's going to help o

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