Save-A-Lot, Rite Aid to Test Co-Branded Stores

ST. LOUIS — Save-A-Lot here said last week it has signed a licensing agreement with Rite Aid Corp., Camp Hill, Pa., under which the drug store retailer will convert 10 Rite Aid stores in the Greenville, S.C., marketplace to co-branded locations with the limited-assortment food retailer beginning next month. The Save-A-Lot sections will be located at the front of the Rite Aid stores, with existing pharmacies

ST. LOUIS — Save-A-Lot here said last week it has signed a licensing agreement with Rite Aid Corp., Camp Hill, Pa., under which the drug store retailer will convert 10 Rite Aid stores in the Greenville, S.C., marketplace to co-branded locations with the limited-assortment food retailer beginning next month.

The Save-A-Lot sections will be located at the front of the Rite Aid stores, with existing pharmacies in the back and a reduced selection of health and beauty care items in

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TAGS: Marketing