Save-A-Lot Rolls Out Marketing, Merchandising Plans

Save-A-Lot hopes to gain a larger share of the lower-income grocery market by rolling out a series of marketing initiatives that are already helping to boost sales, Mike Jackson, president and chief operating officer of Supervalu's retail East division and Save-A-Lot, said at Supervalu's investors conference last month. The lower-income grocery market encompasses 42 million households

LAS VEGAS — Save-A-Lot hopes to gain a larger share of the lower-income grocery market by rolling out a series of marketing initiatives that are already helping to boost sales, Mike Jackson, president and chief operating officer of Supervalu's retail East division and Save-A-Lot, said at Supervalu's investors conference here last month.

The lower-income grocery market encompasses 42 million households and accounts for annual sales of $97 billion, he said, “yet extreme-value ret

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