As Shoppers Seek Deals, Grocers See More Visits

ARLINGTON, Va. Shoppers have refined their deal-seeking behavior in the weak economy, according to the 2010 U.S. Grocery Shopper Trends survey released by Food Marketing Institute here. Shoppers have gained a renewed appreciation for saving money through home-cooked meals, comparison shopping, store selection, brand preference, coupons and more, said Leslie G. Sarasin, FMI president and chief executive

ARLINGTON, Va. — Shoppers have refined their deal-seeking behavior in the weak economy, according to the 2010 U.S. Grocery Shopper Trends survey released by Food Marketing Institute here.

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TAGS: Marketing