Shopping Is ‘F&Easy’ in New Ads

EL SEGUNDO, Calif. — On the same day its parent company, Tesco, confirmed its decision to sell its U.S. stores and exit the market, Fresh & Easy Neighborhood Market here launched a new radio campaign — with some television spots contemplated — stressing the unadulterated nature of the food it sells, while offering a bit of unadulterated language as well.

The spots feature a jingle that reduces the name

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