SO, WHAT'S NEW?
Well, it depends on the year. A look at how new product activity has shifted in the organic category. 2003 No. of new items 1,601 New item sales $77M % of organic sales 4.8% NEW ITEM COMPOSITION: Fresh produce 27% Snacks 21% Milk 10% Other 42% 2004 No. of new items 1,856 New item sales $59M % of organic sales 2.7% NEW ITEM COMPOSITION: Fresh produce 18% Milk 9% Soups 8% Primal meats 7% Coffee 6% Yogurts