Sobeys Deploys Customer-Based Planning

NEW YORK — Sobeys, which operates more than 1,300 stores across Canada, has transformed from a company based on “category-led planning” to one led by “customer-led planning,” according to Clinton Keay, its senior vice president and chief information officer.

“The customer [has gone from] being an afterthought to being right up front,” Keay said this month at the Nation

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