Sobeys Expands Premium Label

Sobeys is revamping its private-label program behind more premium choices and fewer value items. Bill McEwan, president and chief executive officer of Sobeys, said the changes only some of which have been rolled out to stores include refreshed packaging on its core Compliments range of national-brand equivalent items; an expansion of its premium Sensations label from 150 items

STELLARTON, Nova Scotia — Sobeys is revamping its private-label program behind more premium choices and fewer value items.

Bill McEwan, president and chief executive officer of Sobeys, said the changes — only some of which have been rolled out to stores — include refreshed packaging on its core Compliments range of national-brand equivalent items; an expansion of its premium Sensations label from 150 items to 1,000; and a new value tier, to be known as Signal, replacing the Com

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TAGS: Marketing