Sobeys Launches Loyalty Program

Sobeys last week unveiled a Club Sobeys loyalty card as well as a Club Sobeys MasterCard at its stores in Ontario and Western Canada. The cards, which allow members to accrue points redeemable for grocery discounts, airline travel miles and other rewards, are the first to be offered at Stellarton, Nova Scotia-based Sobeys, according to Bill McEwan, chief executive officer, who announced the

TORONTO — Sobeys last week unveiled a Club Sobeys loyalty card as well as a Club Sobeys MasterCard at its stores in Ontario and Western Canada.

The cards, which allow members to accrue points redeemable for grocery discounts, airline travel miles and other rewards, are the first to be offered at Stellarton, Nova Scotia-based Sobeys, according to Bill McEwan, chief executive officer, who announced the program at an investor conference here last week. McEwan said the program was

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TAGS: Marketing