Sobeys Sees Potential in FreshCo Format

STELLARTON, Nova Scotia — Sobeys here said last week it sees potential for its FreshCo discount format outside of Ontario but has no plans to expand the format beyond the single province at this time.

“We see real reason to be optimistic for more growth from FreshCo,” Bill McEwan, president and chief executive officer, told analysts.

“We’re very pleased with the custome

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