Spartan Embraces Data to Segment Stores

GRAND RAPIDS, Mich. Customer segmentation is more than just a business tactic at Spartan Stores. For Spartan's corporate stores and independent customers, tailoring a more relevant offering has been a matter of survival in a landscape transformed by warring supercenters Meijer and Wal-Mart and strong national players like Kroger, said Alan Hartline, senior vice president of merchandising, in a recent

GRAND RAPIDS, Mich. — Customer segmentation is more than just a business tactic at Spartan Stores.

For Spartan's corporate stores and independent customers, tailoring a more relevant offering has been a matter of survival in a landscape transformed by warring supercenters Meijer and Wal-Mart and strong national players like Kroger, said Alan Hartline, senior vice president of merchandising, in a recent interview with SN. And for Spartan itself, customer segmentation — re

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