Stater Bros. to Supply Rose Parade Giveaways

COLTON, Calif. -- Stater Bros here said yesterday that it will stock 30,0000 "Rose Parade Goodie Bags" with product samples and coupons for distribution to spectators at the Jan. 1 event.

COLTON, Calif. -- Stater Bros here said yesterday that it will stock 30,0000 “Rose Parade Goodie Bags” with product samples and coupons for distribution to spectators at the Jan. 1 event. The 2007 Tournament of Roses Parade in Pasadena, Calif., will mark the seventh straight year that the chain has participated in the program. The Goodie Bags will include products and coupons from more than 18 Stater Bros. suppliers. The Stater Bros. 1948 Diamond T restored truck will also be

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TAGS: Marketing