Stepping on the Gas for Fuel Rewards

Stepping on the Gas for Fuel Rewards

Fuel reward programs are proliferating in the grocery business, though patent litigation may muddy the waters. “Gas rewards are very popular. People appreciate it, and use them once or twice a week, like grocery shopping, so it’s a natural fit.” — Suzi Robinson, manager of public and community relations, Stop & Shop

Over the past few years, as the price of gasoline has soared while the economy has sputtered, the concept of fuel rewards has found an almost perfect environment in which to flourish. And food retailers are stepping into the fray.

At their own fuel centers or in concert with other fuel providers, retailers are increasingly rewarding shoppers — in what may seem like manna from heaven — with lower prices at the pump in return for reaching spending thresholds. The more they spe

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