Stop & Shop, A&P in Ad Fracas

WHITE PLAINS, N.Y. — Price wars between supermarkets are tumbling off the shelves and into courtrooms. In a case illustrating the seriousness with which rival retailers are courting shoppers with a price message, A&P has accused Stop & Shop of running misleading comparative price advertisements that harm the public image and goodwill of A&P and should be pulled, according to a District Court filing

WHITE PLAINS, N.Y. — Price wars between supermarkets are tumbling off the shelves and into courtrooms.

In a case illustrating the seriousness with which rival retailers are courting shoppers with a price message, A&P has accused Stop & Shop of running misleading comparative price advertisements that “harm the public image and goodwill” of A&

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