Stop & Shop Sues Over Slogan

Whole Foods Market has changed the name of one of its blogs to The Whole Deal after Stop & Shop filed a lawsuit against the company for using the slogan The Real Deal. In the lawsuit, filed on behalf of both Stop & Shop and its sister chain, Giant of Landover, Md., the Ahold-owned chains argue that Whole Foods' use of both the Real Deal and Real Steal slogans should not be allowed.

AUSTIN, Texas — Whole Foods Market here has changed the name of one of its blogs to “The Whole Deal” after Stop & Shop filed a lawsuit against the company for using the slogan “The Real Deal.”

In the lawsuit, filed on behalf of both Stop & Shop and its sister chain, Giant of Landover, Md., the Ahold-owned chains argue that Whole Foods' use of both the “Real Deal” and “Real Steal” slogans should not be allowed. The former is identical to a recently introduced Ahold adver

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