Study: Consumer Confidence in Packaged Goods Slips

Product contaminations and recalls, coupled with confusion over marketing claims, have contributed to an erosion of consumer trust in consumer product manufacturers, according to an IBM survey.

ARMONK, N.Y. — Product contaminations and recalls, coupled with confusion over marketing claims, have contributed to an erosion of consumer trust in consumer product manufacturers, according to an IBM survey. Nearly 70% of the 1,676 consumers in the U.S. and U.K. surveyed as part of the study expressed a low level of trust in the claims branded food products make about their environmental impact and health and wellness benefits. Almost half of consumers are more concerned about safety, and ne

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