Study Details Changing Shopping Patterns

As the recession prompts consumers to change their shopping habits, retailers must be ready with new ways to attract and hold their customer base, according to data presented by Unilever last month. The presentation was a year-end follow-up to a study conducted in mid-2008 to indicate the impact the recession is having on shopper behavior. The new information the subject of a workshop

LAS VEGAS — As the recession prompts consumers to change their shopping habits, retailers must be ready with new ways to attract and hold their customer base, according to data presented here by Unilever last month.

The presentation was a year-end follow-up to a study conducted in mid-2008 to indicate the impact the recession is having on shopper behavior. The new information — the subject of a workshop session at the National Grocers Association's annual convention — was delivered by

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TAGS: Marketing