Sunflower Group to Handle Store Marketing for Fry's

OVERLAND PARK, Kan. - The Sunflower Group here said yesterday it has been selected by Fry's Food & Drug Stores, the Phoenix-based division of Kroger Co., Cincinnati, to work with vendors to provide in-store marketing services, primarily involving sampling for the 115-store operation, effective Jan. 1. Sunflower has had similar responsibilities for Kroger's Ralphs chain in Southern California since November 2005.

OVERLAND PARK, Kan. - The Sunflower Group here said yesterday it has been selected by Fry's Food & Drug Stores, the Phoenix-based division of Kroger Co., Cincinnati, to work with vendors to provide in-store marketing services, primarily involving sampling for the 115-store operation, effective Jan. 1. Sunflower has had similar responsibilities for Kroger's Ralphs chain in Southern California since November 2005. Sharon Lantz, Fry's director of bakery/deli, said the

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TAGS: Marketing