Supervalu Accelerates EDLP

Supervalu plans to accelerate its use of everyday pricing in certain highly promotional categories at several banners sooner than we had originally anticipated, Jeff Noddle, chairman and chief executive officer, told investors last week at the Morgan Stanley Global Consumer & Retail Conference. In response to a question, Noddle said, We've recognized there are certain categories at traditional

NEW YORK — Supervalu plans to accelerate its use of everyday pricing in certain highly promotional categories at several banners “sooner than we had originally anticipated,” Jeff Noddle, chairman and chief executive officer, told investors here last week at the Morgan Stanley Global Consumer & Retail Conference.

In response to a question, Noddle said, “We've recognized there are certain categories at traditional formats where we and other operators have trained consumers to

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