Supervalu Cites Promo Prowess

MINNEAPOLIS — Tapping into what he called the game-ification of shopping, Supervalu's president and chief executive officer last week said that innovative promotions are prompting customer excitement at the company's beleaguered banners. New marketing tactics tested in the second quarter, like a Sizzlin' Summer Giveaway collect-and-win promotion, are helping drive customer engagement, said Craig Herkert

MINNEAPOLIS — Tapping into what he called the “game-ification of shopping,” Supervalu's president and chief executive officer last week said that innovative promotions are prompting customer excitement at the company's beleaguered banners.

New marketing tactics tested in the second quarter, like a “Sizzlin' Summer Giveaway” collect-and-win promotion, are helping drive customer engagement, said