Supervalu Eyes Its Private Label

MINNEAPOLIS Supervalu here plans to invest more effort in the merchandising and development of private-label offerings, Jeff Noddle, chairman and chief executive officer, told shareholders at the company's annual meeting here last week. We've completed a review of our own brands, and we see opportunities to significantly reduce and enhance the number of labels, he said. We also see opportunities to

MINNEAPOLIS — Supervalu here plans to invest more effort in the merchandising and development of private-label offerings, Jeff Noddle, chairman and chief executive officer, told shareholders at the company's annual meeting here last week.

“We've completed a review of our own brands, and we see opportunities to significantly reduce and enhance the number of labels,” he said. “We also see opportunities to target additional product categories with our own brands, particularly in t

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